WHAT’S IN THE BAG?! *A CASE STUDY IN CONTENT CREATION AND SOCIAL MEDIA MANAGEMENT DONE RIGHT
Savior Equipment produces some of the highest quality, most durable and spacious bags for firearms and gear on the market. In 2019, Savior Equipment partnered with Offensive Group to produce high end content and to manage social media strategy surrounding their full line of products.
Savior Equipment not only produces some of the most versatile and toughest gear on the planet, but they like to have FUN. The community of customers and firearms / outdoor enthusiasts that support Savior Equipment tend to enjoy the outdoors, adventure, excitement and of course, taking their prized firearms to the range in a secure and stylish way that allows them to have a place to store everything they might need for a successful training session while impressing their buddies.
All of these factors were important to convey through photography and video for the brand and it was imperative to tell the story of their end-users through the content shared on social media. Not only that, but the emphasis on how having the right equipment with you can really enhance the opportunities and probability of having a great time on your outing!
Offensive Marketing Group took all of these desires to heart when approaching the content production slate for Savior in 2019 as well as embracing the community on social media. By interfacing with Savior Equipment customers who use and love the gear on a regular basis, sharing their social media posts, and engaging in a meaningful way by asking questions of the community about how their gear has worked for them and what they enjoy most about the storage systems, we’ve seen a tremendously positive response to the content and increased traffic and conversation surrounding the product line in the discussion threads.
Offensive Group looks forward to further enhancing the brand and engaging with the community of loyal Savior Equipment customers and fans in 2020 by continuing to produce exceptional, compelling content surrounding their awesome product line.
Check out the full line of Savior Equipment products and contents through their website and social media sites!