Last month, the Offensive Marketing Group crew headed to the swamps of Louisiana to produce a cinematic launch film for SIG Sauer’s new Max Michel P320 MOD—a pistol built for precision under pressure.
At the heart of the piece: world champion shooter and SIG Team Captain Max Michel, alongside local law enforcement professionals. The film showcases the dynamic between competition-honed precision and real-world tactical readiness—two disciplines, one mission.
Through downpours, blistering heat, and demanding terrain, our team captured the intensity and purpose behind the platform. We filmed kinetic action on an outdoor range, tactical street drills in downtown Covington, and transitions that highlight the P320 MOD in action.
Using an array of cinema cameras and specialty rigs, we shot fluid sequences, moody lighting setups, and tight visuals that do more than highlight product—they tell a story of trust, responsibility, and elite performance.
This wasn’t just a shoot—it was a tribute to the people who carry with purpose, and to the tools they rely on.
This wasn’t just a shoot—it was a tribute to the people who carry with purpose, and to the tools they rely on.
