A full-service marketing agency built exclusively for brands in the firearms, defense, outdoor, hunting, and tactical industries.
We’re not a generalist agency that occasionally takes on a firearms client. Every team member, every workflow, every relationship we’ve built over the last decade is built around the audience your brand serves. Production at the standard this industry demands. Advertising compliance navigated by people who do it daily. Digital strategy informed by years inside the firearms, defense, and outdoor space – not adapted from another one.
Three Industries. One Agency Built For All of Them.
The brands we work with span hunting and outdoor gear, defense and tactical equipment, and high-performance automotive and aftermarket products. Each industry has its own audience, its own compliance landscape, and its own definition of authentic marketing.
Pick the vertical that fits your brand to see how we work within it.
What We Do
Nine services. One specialization. Most of our retainer clients use multiple services because that’s how integrated campaigns actually work – the photography from a product launch feeds the paid ads, which feed the email campaigns, which drive traffic to the website we built. Built exclusively for brands in the firearms, defense, outdoor, hunting, and tactical industries.
Content Production
Cinematic film, photography, and CGI produced in-house by our own team. The work that fuels every campaign.
Video Production
Cinematic film, brand storytelling, product launch campaigns, and live event coverage built for firearms, outdoor, defense, and tactical brands.
Photo Production
Studio, lifestyle, range, and catalog photography. Built for brands whose audience evaluates production quality the way they evaluate the products themselves.
CGI Production
Photoreal product visualization, technical animation, exploded views, and impossible camera angles. An in-house CGI capability most production companies in this industry don’t have.
Marketing Services
Digital advertising, email, SEO, and social – all run by people who understand the compliance environment and audience expectations of this industry.
Digital Advertising
Compliant paid media across Google, Meta, Reddit, X, Truth Social, and the platforms firearms brands can actually use. Done by people who navigate the policy landscape every day.
Email & SMS Marketing
Lifecycle campaigns, automation, and retention programs on Klaviyo, Listrak, and the major platforms. Designed for brands selling regulated products to engaged audiences.
Social Media Management
Content production, calendar management, community engagement, and platform-specific strategy for brands navigating an environment that’s tougher on this industry than any other.
Website Services
Custom WordPress and Shopify development, plus ongoing management. The infrastructure that converts everything else.
Website Design & Development
Custom WordPress and Shopify builds for firearms, outdoor, and defense brands. No page builders, no templates, no compromises on performance.
Website Management
Ongoing maintenance, updates, optimization, and performance management for brand websites and ecommerce stores. Keep what we built running at full speed – or take over what someone else built.
Search Engine Optimization
On-page, technical, and content SEO built around how firearms and outdoor buyers actually search. Compounding organic traffic for brands that can’t always pay to reach their audience.
Brands That Trust Us With Their Marketing
Some of the most recognized names in firearms, optics, defense, and outdoor have brought us in for major product launches, ongoing marketing, and full-service partnerships. We get asked all the time who’s behind the campaigns of the brands you respect. Often, the answer is here.
How Our Clients Work With Us
Most of our relationships go deep. They aren’t single-service contracts – they’re integrated retainers that span multiple services because that’s how marketing actually works when it works.
Agency of Record
KelTec. Eclipse Holsters. SB Tactical. Full-stack retainers across production, advertising, email and SMS, social, website, and ongoing strategy. The relationship looks less like a vendor contract and more like an in-house marketing department.
Core Services Bundle
A3 Tactical. HB Industries. Digital advertising, email and SMS, and social media. The sweet spot for brands with established production or in-house creative teams.
Dual-Service Engagements
Dillon Precision. Paired services that reinforce each other – ads and social share creative.
Project & Production
EOTECH. SIG Sauer. Heckler & Koch. Beretta USA. Sarsilmaz. Theon International. Major product launches, annual creative work, SHOT Show campaigns, and the integrated work that scales out into retainers when the partnership clicks.